Website Menu
You need to work out a page hierarchy for you websites menu system. Start with your website’s main landing pages which appear as top level menu items visible on every page. Then determine their associated pages which will appear as sub menu items in a drop down menu. It’s important to consider your main landing pages carefully and ensure they are relevant to the content your target market may be searching for.
PWA Menu
PWA menus appear on mobile devices but are otherwise hidden on the desktop version. In general, PWA menus consist of five menu options that appear across the bottom of the screen in the form of icons with text names. It’s important to give users quick access to primary content while not using valuable screen realestate for the rest of your content.
Keywords
Then create a list of primary keywords for each page in order of relevance. Keywords are words that your target market would use to search for your website’s content. These keywords will be used throughout your website’s copy and in your web page meta data which is visible to search engines. Researched keywords for each page will greatly improve your websites ranking in search results providing they are relevant to your page content.
Content
Write a minimum of 350 words for each web page. The text content needs to be specific to each menu item. Use keywords a few times in titles, sub-titles and in the body of the text. Try to keep each sentence short using easy to understand language and keep it on topic. Ensure your most relevant keywords are in the first title and paragraph of each page. Search engines, such as Google and Bing, will be able to understand your page content and rank the page correctly in search results.
Media
Each web page may also needs good quality images, graphics, illustrations and video. Quality media content with well written copy will engage with your target markets. Photography that is at least 2Mb in size should be adequate for most web page designs. Our designers can also find quality stock photography and design any graphics you may require. In addition they can source and edit video which should be supplied as HD video 1920 x 1080px or 4K. For large media files consider the free to use WeTransfer.
Website Migration
If you have an existing website we may be able to migrate it to a staging site where we can redesign the content. If your email accounts are using MS Office 365, your registrar will need to make minor alterations to your A-records to point your domain name at the new servers while maintaining your email accounts. We will supply you with the new server IP addresses
