Starting A Blog

Starting A Blog

Write About What You Know

When it comes to blogs, a lot of people and business are utilising their knowledge specific to their own experiences in work and life. Everyone experiences different situations with different people everyday and it’s many of these experiences that resinates with a lot of us whom read blogs. So when you start a blog, it’s a good idea to stick with what you know. Writing about experiences, solutions to problems, products and work relations can be beneficial not only to those whom read it but for you as well. Just start with an article about something you know and care about and the rest will follow. Blogs are not just one article but a whole bunch of them which forms both a style of content and area of interest.

Approaching Your Subject

It’s important to write for an audience whom may not understand the nuances of your area of interest, work or experiences. Explanations of certain details specific to a subject are often worth including as are images and video. The old adage, “a picture is worth a thousand words”, is still relevant, especially when it comes to a time poor audience which many users on the internet appear to be. Images and media content help break up lengthy blocks of text and engage users, so use it where it helps.

Kodako Bespoke Templates

Kodako website designs, that include blogs, use two bespoke template designs. The first works as your main directory or archive of all your blog posts and will display a page with all your latest posts for users to select from. This template will automatically format content as a post directory as you save and update any blog post. It will import your feature image which is set in the right hand menu under Document > Feature Image in the Posts editor in WordPress. In addition it will import first few sentences of your post or you can include specific Excerpt set under Feature Image menu item, as below.

The second template is the post template where users read the full article complete with the feature image at full size and view other media such as video. This template is used for all your articles and can include additional content such as a subscription form for your emailed newsletter or links to other posts relative to the one they are reading. We include a Table Of Contents that targets specific tags to list such as H2, H3, H4, H5 and H6. By default we target H4 as per this post. This is good for SEO and allows users to navigate to specific content quickly.

Email Marketing

The feature image and excerpt will appear in the directory of posts and will also appear in other widgets you may use on your website such as the Posts widget which allows to drag and drop your latest posts onto any page. This is good for creating landing pages used in email marketing campaigns. In addition, MailPoet used for email marketing can also use this content when designing email marketing content. You easily drag and drop your latest posts into any design with links to various landing pages and blog posts.

Editing Your Blog In WordPress

The latest version of WordPress introduced editing using blocks of content that authors can easily select and format content with. As you write your blog you can style your content and add media as you go. To get started it’s important to understand Headers and Paragraph blocks and type styles as these two blocks are the most commonly used, however, there are others such as; lists, quotes, verses with more to come as WordPress gets updated.

Below is how you set a Title and Style with a Heading block. This Headong block will be set using the H4 tag and styled with black text aligned to the left. The up and down arrows on the left, as below, will let you move blocks of content up and down your article allowing you to sort you content.

Selecting Blocks

As you write your blog in blocks of content you can hover your mouse over the bottom of each block of content to reveal a small + in a circle button. This will allow to add new blocks of content. Add a heading followed by a paragraph and then add an image and so on. To edit a block, simply select any block you want to change and default menu will appear where can select options to edit or add new content.

Styling Paragraph Blocks

When writing paragraph blocks you may want to style your paragraph text the same as the rest of your site. With a Kodako website you can. Kodako designers can include a snippet of CSS to easily allow you to style your paragraph text including font, font size and font colour. All you have to is select the block and from the blocks panel on the right select Advanced and insert the CSS style name which is “bodytext” by default and that’s it. Select each paragraph block and apply. Your paragraph text will now look like the rest of your website.

Start Writing

The best way to start using WordPress to blog with is to get comfortable creating Heading blocks and Paragraph blocks. In the WordPress dashboard, select Posts and then Add New and use the WordPress editor to create your blog content. Remember to update and save your blog. The rest will follow, as it’s so intuitive to use there is a very short learning curve.

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Martin Adams
Martin Adams

Creative Director At Kodako

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