Ethical AI Development – C2PA

Kodako Generative Image AI

Recently we downloaded and created a rusted robots scene using one of our lead software programs in the studio, Photoshop (Beta) and discovered how Adobe have been developing there own AI (Firefly). It’s planned that it will be integrated into a number of Adobe programs including Illustrator, Express and Premier Pro. We also noticed that Adobe give us the option of using C2PA in all the images created by generative image AI and Kodako welcomes this. How else in the future will you be able to tell what is real and what isn’t with generative AI images expected to flood the internet?

Ethical AI – C2PA

Adobe are using Adobe Photo Stock libraries as the source of the generative image AI which Adobe states is non-copyright protected sources at the time of writing this. They are also planning to compensate content creators somehow but will explain when Firefly is officially launched.

To protect the IP rights of content creators Adobe founded the Coalition for Content Provenance and Authenticity (C2PA) which addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. While Adobe is a principle founder of the project with an ever growing alliance of other big tech companies such as Intel, Microsoft and Truepic, the question here is where is Apple on this?

Copyright And AI

One of the key concerns here is the copyright issues surrounding generative image and language AI. There are indications that several illustrators, photographers and content developers are taking legal action after it became obvious how the AI uses image libraries and copy from around the world. With complete disregard to licences, open generative AI appears to use parts of often copyrighted images to generate finely filtered image and language composites made from billions of references in real time.

One example we made was of the Sydney Harbor bridge using DALL-E and we saw how the cables in the bridge are made of many images making the result look like a mess of cables. Other methods which make determining copyright difficult is where AI generative fills are used. Below is an AI generated scene of red rocks in the Australian outback in the centre a faint rectangle. Around this rectangle are four AI generated fills, top, left, bottom and right based on the original centre image. So the image is larger and has many other new features now that appear to blend almost perfectly. Notice the clouds on the middle left and how the setting sun is continued.

No need to ponder the licencing difficulty here as an open model using everything available on the internet is impossible to monitise for creators using traditional methods. Crypto may be a solution if a model using gas fees were introduced where the user pays for server processing time and the source is properly licenced to content developers. Having dedicated licenced sources such as Adobe’s approach and keeping AI to use for licenced users of the Adobe Cloud and incorporating C2PA in generative AI images is good way to start. Perhaps we might refer to it as “Ethical AI”, understanding that this AI generated image below is from a well managed and vetted image library, Adobe Stock.

Web And Print Design

For designers, using a library stock like Adobe Stock for source material allows us to work in higher resolutions for printing purposes. Unlike open generative AI which appears to work mainly at screen res or 72dpi which isn’t surprising since most of the content on the web is optimised for screen. For example Elementor’s generative image AI works with vetted 3rd party non-copyright image libraries according to their website but appears to be mainly screen res sources. We don’t think these generative AI images will reproduce in print with a consistent appearance across all layers of artwork either without some loss of quality, so beware new designers. As AI gets better with machine learning the techniques deployed by AI compositing filters will also, so we are expecting it to get better.

Vector AI

Soon we will be using vector based AI in Adobe Illustrator and this will result in some interesting design possibilities when combined with AI generative fills in Photoshop. We expect soon also Adobe After Effects will incorporate Adobe Firefly into the work flow and our designers will be able to use AI across most Adobe CC applications. The possibilities are endless.

Ethical AI Development – C2PA

Mobile SEO And Web Design Adelaide

Mobile First SEO

Google’s algorithm for ranking has changed from comparing desktop to mobile friendly websites to mobile friendly only indexing.